1. Introduction
Spare Wheels Road Hero (“we”, “us”, “our”) is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
We are registered with the Information Commissioner’s Office (ICO) under registration number ZA138797.
Contact: info@sparewheelsroadhero.com
Contact page: https://sparewheelsroadhero.com/contact
2. Data We Collect
Information You Provide
When you place an order or create an account, we collect:
- Name
- Email address
- Delivery address
- Billing address
- Order history and transaction details
When you contact us, we collect:
- Your name and email address
- The content of your enquiry
Information Collected Automatically
When you browse our website, we may automatically collect:
- IP address (anonymised for analytics purposes)
- Browser type and version
- Pages visited and time spent on pages
- Referring website
This information is only collected for analytics purposes with your consent.
3. How We Use Your Data
To Fulfil Your Order
We use your personal data to process and fulfil your order, arrange delivery, send order confirmation and dispatch notifications, and handle any issues with your order. The legal basis for this processing is the performance of a contract.
To Communicate With You
We use your contact details to respond to enquiries you send us. The legal basis is our legitimate interest in providing customer support.
To Improve Our Website
With your consent, we use anonymised analytics data to understand how visitors use our website and to improve content and navigation. You can withdraw consent at any time via the cookie settings on our website.
Legal Obligations
We may process your data where necessary to comply with legal obligations, including tax and accounting requirements.
4. Data Sharing
We do not sell or rent your personal data to third parties. We share data only as necessary to deliver our service:
- Delivery and logistics providers — to arrange shipment of your order
- Payment processors — to securely process your payment (we do not store card details)
- IT and platform providers — such as WooCommerce and our web hosting provider, who process data on our behalf under data processing agreements
- Google Analytics — anonymised usage data, with your consent
All third parties who process data on our behalf are required to do so in accordance with UK GDPR.
5. Data Retention
We retain your order and account data for up to 7 years to comply with tax and legal obligations.
Enquiry data is retained for up to 2 years.
Analytics data is retained in accordance with Google Analytics retention settings and is anonymised.
6. Your Rights
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — request correction of inaccurate data
- Erasure — request deletion of your data in certain circumstances
- Restriction — request that we limit how we process your data
- Portability — receive your data in a structured, machine-readable format
- Object — object to processing based on legitimate interests
- Withdraw consent — where processing is based on consent, withdraw it at any time
To exercise any of these rights, please contact us at info@sparewheelsroadhero.com. We will respond within one month.
You also have the right to lodge a complaint with the ICO at ico.org.uk if you believe your data has been handled unlawfully.
7. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses SSL/TLS encryption for all data transmitted between your browser and our servers.
Payment processing is handled by regulated payment providers and we do not store card details on our systems.
8. Cookies
We use cookies on our website. For full details, please see our Cookie Policy at sparewheelsroadhero.com/cookie-policy.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. We encourage you to review this policy periodically.
10. Contact
For any questions or concerns regarding this Privacy Policy, please contact us at info@sparewheelsroadhero.com or via our contact page at https://sparewheelsroadhero.com/contact.